From Untracked Ads to a Scalable Gym Member Acquisition Machine
Website rebuild, ABC Fitness integrations, tracking pixels, organic content, Meta ads, Google ads, SEO, and launch campaigns for a Florida gym chain.
The growth story
A lead-generation overhaul that lowered acquisition costs and helped open a premier Bonita location with 600-700 day-one members.
Athletica came to us after previous campaigns were producing sales above $200 each, with tracking pixels missing entirely. The first priority was to rebuild the measurement and conversion foundation so the media budget could finally tell the truth.
We redesigned the website, created custom registration forms connected to ABC Fitness, fixed tracking pixels, produced photo and video shoots for Google and YouTube campaigns, refreshed website visuals, posted consistent social content, and supported the full paid ecosystem across Meta, Google, SEO, blogs, backlinks, and email.
The new system now averages $5-$10 leads and $35-$40 signups, with spend that can scale up or down based on the club's goals. For the Bonita premier location launch, that system helped open with around 600-700 members signed up on day one.
Growth Snapshot
Charts use the client-provided numbers currently available. Exact dashboard exports can be added later as a stronger proof layer.
Acquisition Cost Improvement
Client-reported change from prior agency sale costs to current signup costs.
Lead Cost
Current average lead cost range after rebuilding tracking and campaigns.
Why it worked
Rebuilt the tracking and conversion layer from the ground up.
Created a scalable member acquisition system for multiple locations.
Connected ad creative, organic awareness, SEO, and registration UX into one funnel.
Services included
Campaign Visuals
Site screenshots, content stills, product visuals, and campaign assets connected to the work.
