Step 1
Start with an offer that is easy to understand and easy to act on.
A strong Meta campaign needs a specific reason for someone to take the first step. For a gym, that might be a free 7-day pass. For a remodeler, it might be a project planning consultation. For an ecommerce brand, it might be a starter bundle or first-order discount. The offer should lower friction without cheapening the brand.
Local offers
Free passes, consultations, assessments, local delivery trials, first-visit offers, and limited-time intro packages.
Ecommerce offers
Starter bundles, subscribe-and-save, first-order discounts, trial packs, free shipping thresholds, and gift-with-purchase campaigns.