Turning a South Florida Meal Prep Brand into a Weekly Revenue Engine
From roughly $4K per week to $25K+ per week through Meta ads, consistent content, offer strategy, email, SMS, and food photography.
The growth story
A subscription-focused growth system that made social content and paid creative a dependable acquisition channel.
Truemade already had a strong local product, but social media was not yet acting like a real client-generation system. The opportunity was to connect content, paid ads, offers, website strategy, and lifecycle marketing into one subscription growth loop.
We built a steady content cadence around meals, transformations, customer education, and viral short-form ideas, then paired that content engine with Meta ads, offer strategy, website and software consulting, and monthly email and text campaigns.
Over 1.5 years, weekly revenue grew from about $4K to more than $25K. Instagram grew from roughly 4K followers to more than 12K, and email/SMS now averages more than $10K per month in revenue as of May 8, 2026.
Growth Snapshot
Charts use the client-provided numbers currently available. Exact dashboard exports can be added later as a stronger proof layer.
Weekly Revenue
Client-reported weekly revenue change across the 1.5-year growth window.
Instagram Audience
Follower growth driven by consistent content and viral short-form publishing.
Why it worked
Turned social from light usage into a consistent acquisition system.
Created viral food and founder-led content to keep the audience engaged.
Built lifecycle campaigns that now add five figures monthly.
Services included
Public context
Campaign Visuals
Site screenshots, content stills, product visuals, and campaign assets connected to the work.
