Taking an Energy Drink from $2K Months to Consistent $24K-$30K Months
TikTok Shop, Meta ads, giveaways, email capture, affiliate management, Shopify design, headless builds, and product creative.
The growth story
A rescue and scale story after an overpriced agency produced less than $2K per month in sales.
Underdog Energy was paying more than $7K per month to an agency while seeing less than $2K per month in sales. We helped them exit that setup and rebuilt the growth strategy around channels with clearer purchase intent.
The new plan prioritized TikTok Shop, TikTok lives and ads, Meta traffic to Amazon, affiliate management, and list building through giveaways and all-you-pay-is-shipping offers. In a few months, the email list grew to more than 10K people, a 10,000% lift over previous signup performance.
Sales moved from less than $2K per month to a consistent $24K-$30K per month. The brand also reached the #2 best-selling energy drink position on TikTok Shop at one point, while we supported Shopify theme design, headless website work for a pouch energy company, logos, and can concepts.
Growth Snapshot
Charts use the client-provided numbers currently available. Exact dashboard exports can be added later as a stronger proof layer.
Monthly Sales
Client-reported sales improvement after channel and offer strategy changes.
Email List
Audience built through giveaway and shipping-offer lead capture.
Why it worked
Replaced an expensive low-output agency setup with performance channels.
Built owned audience through offer-led email capture.
Used TikTok Shop momentum and affiliate content to create a repeatable sales lane.
Services included
Public context
Campaign Visuals
Site screenshots, content stills, product visuals, and campaign assets connected to the work.
